TRUE STORY - BAKERY

Pondicherry-based F&B wholesale brand Aurofoods sought to expand into the retail sector by launching their flagship label, True Biscuits, as a direct-to-consumer bakery-café. Positioned along the iconic Pondicherry Promenade, the venture occupies a compact 250 sq.ft. space, making spatial planning a crucial element of the design process. Two distinct concepts were proposed:

The first envisioned a sit-down café inspired by Parisian aesthetics—an attempt to bring the ambience of a quintessential Paris café to the heart of French Town, Pondicherry. This approach prioritized experience and leisurely dining, in line with the coastal charm of the promenade.

The second concept adopted a more functional strategy, focusing on maximizing display and kitchen space while limiting seating. The intent was to encourage quicker customer turnover without compromising on visual appeal. The interiors featured a warm, rustic material palette with exposed brick cladding and industrial-style black metal lighting, complementing the handcrafted identity of the True Biscuits brand.